illycaffè is an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. illy is the world's most global coffee brand, producing the unique illy 100% Arabica blend made of 9 of the world ‘s best selections of Arabica; each day more than 7 million cups are served in over 140 countries in the finest cafés, restaurants, hotels and in offices and homes. illy has become the standard forerunner of espresso, and thanks to three critical innovations, is considered the leader in the science and technology of coffee. With the bestowing of the first “Ernesto Illy Award for quality espresso coffee” in 1991 in Brazil, illy also pioneered direct sourcing, sharing know-how and paying a premium price for the best quality, based on partnerships underwritten by the principles of sustainable development. The company also founded its University of Coffee with the aim of fostering and spreading its culture, providing comprehensive academic and hands-on training for coffee growers, baristas and coffee lovers in order to cover every aspect of the product. Everything ‘made in illy’ is enhanced by beauty & art, which represent founding values of the brand, starting from its logo – designed by an artist, James Rosenquist – and including the renowned illy Art Collection, comprised of over 100 cups designed by international artists. In 2018 the company was employing 1,294 people, and posted consolidated revenues of €483 million. There are 259 stores and mono-brand illy shops in more than 40 countries.
Digital Magics was founded in 2003, and as of 2008 it has operated as an incubator for innovative startups, which offer content and services with high technological value. In July 2013 Digital Magics was listed on AIM Italy, market dedicated to Italian SMEs with high growth potential, organised and managed by the Italian Stock Exchange (symbol: DM). Digital Magics is a business incubator: it builds and develops digital business, guiding the founders of startups and providing acceleration services. Therefore, it supports startups on an industrial scale in order to create successful projects. Digital Magics designs and develops Open Innovation programs in order to support Italian companies in the innovation of processes, services and company products thanks to the technology provided by startups, creating a strategic bridge between the companies and the entire ecosystem of digital startups.